United States: popular skincare and cosmetics brands among women 2024 | Statista

In the first quarter of 2024, the most popular skincare and cosmetics brands among women in the United States were Vaseline and Neutrogena, with 78 and 76 percent of female respondents stating they liked them.

Most popular skincare and cosmetics brands among women in the United States in the 1st quarter of 2024

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Release date

May 2024

More information

Region

United States

Survey time period

Q1 2024

Age group

Approx. 1,179

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a skincare & cosmetics brand."
The results have been weighted to represent the entire population.

The release date is when the data was accessed.

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